TRIGO
Bia Tambelli
The central challenge was to establish an inviting and human presence, avoiding the impersonality of food chains or excessive sophistication. It was necessary to communicate artisanal care and gastronomic quality through a visual language that felt both authentic and light, capable of attracting a diverse urban audience.
The strategy used wheat as the central symbol, reinforcing the product's foundation and handmade production while the typography harmonizes classic curves with organic balance.
The deliverables comprise a complete system, from signage and menus to packaging and digital content. The project included posters and guidelines for printed materials with textures that convey a sense of closeness, consolidating Trigo as a memorable hospitality experience.