Studio Sputnik
Collage, Orbit & Vision
2021
The central challenge was to create a brand that would not be restricted to a single sector, given the diverse nature of the agency’s services. It was necessary to develop a language that conveyed innovation and autonomy—avoiding static or rigid identities—so the company could position itself with authority in both corporate projects and purely artistic initiatives.
The strategic solution drew inspiration from the first satellite to orbit the Earth, using the concepts of trajectory and expansion as the foundation for the visual framework. The identity was built through layered textures and a visual grammar rooted in experimentation, suggesting a living brand in constant evolution. The use of bold colour fields and dynamic compositions reinforces the agency’s creative flexibility, allowing the brand to adapt to different contexts without losing its innovative essence.
The final deliverables include a complete and dynamic visual identity system, consisting of a versatile logo, a vibrant colour palette, and a suite of graphic patterns for both digital and print applications. The project also encompassed the development of communication materials and style guidelines that ensure the brand maintains visual coherence while moving across various disciplines and formats.