Pivot 2021
client. Design Research Society (DRS)
A Woven Identity System
The visual identity for Pivot 2021 draws on the conference theme of “Dismantling / Reassembling — Tools for Alternative Futures.” The design system is built around the metaphor of a woven web, representing the interconnected processes of dismantling existing systems and reassembling them into new forms.
A network of interlacing threads and nodes forms the core visual motif, suggesting tools, relationships, and collective action.
Through layered lines and interconnected structures, the graphic identity visually communicates the idea that meaningful change emerges from many intersecting contributions rather than a single centralized perspective.
credits.authors. Renata Marques Leitão, Immony Men, Lesley-Ann Noel, Jananda Lima, Tieni Meninato
graphic and editorial design. Jananda Lima