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senior creative team 

Patient Journey Metaphor
FSi
2025

Visualizing the patient journey as metamorphosis This project was developed in collaboration with a research team at FSi, focused on mapping and communicating the lived experience of patients navigating a complex health condition. Due to confidentiality, specific client and condition details cannot be disclosed.

The objective was to translate qualitative research insights into a compelling visual narrative that would foster empathy and deeper understanding among stakeholders.

To achieve this, I developed a metaphor-driven storytelling approach, illustrating the patient journey as a transformation from caterpillar to butterfly. This visual metaphor served as a framework to represent the emotional, physical, and psychological stages experienced over time.

We created a series of custom illustrations that brought this journey to life, helping to humanize the data and make complex experiences more accessible and engaging.




credits.

strategist. Alia O'Brien
analyst. Caroline Shi
exec. sponsor. Delia Jacobson
designer. Jananda Lima

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