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senior creative team 

GRAMI Brand Identity
client. GRAMI do Brasil
2011

Brand Identity and the Revival of Brazilian Musical Heritage Developed a comprehensive brand identity for the Gravadora Alternativa de Música do Brasil (GRAMI) and marketing materials for a previously unreleased archive by Pixinguinha. This project positions the company as a technical and cultural authority, capable of bridging the gap between historical preservation and modern music production.


The record label faced a dual challenge: establishing its own market presence while promoting the release of a high-stakes historical archive. These were recordings of the legendary Pixinguinha, captured in the 1970s under government surveillance, which required meticulous restoration and digitization. 

The core problem was how to present the company not just as a standard studio, but as an expert in audio technology from any era—capable of recovering audio from obsolete equipment and finalizing it to modern quality standards.


The visual strategy was built upon the concept of "timeless sound." To demonstrate the label's expertise, the design featured original photographs from its own technical collection, including mixing consoles, instruments, and historical devices such as gramophones and reel-to-reel recorders. Visually, the project explored the concept of "tracks"—a universal element in all recording formats throughout history. This choice reinforces the idea of continuity and precision, showing that, regardless of the technology used, the essence and care for the music remain the same. The brand evolved from a mere logo into a seal of quality and trust in the restoration of Brazilian cultural memory.

The result was a communication system that provided the label with the prestige necessary to manage an archive of such national importance.




credits.

project developed by 288
account management. Guilherme Howat
branding and graphic design. Guilherme Howat
print production. Guy Leal

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