another design lab

senior creative team 

GNH Illustrations
client. Icatu Hartford
2012

Illustrations for Personal Growth
The Gross National Happiness (GNH) project by Icatu Hartford is an initiative designed to encourage personal and spiritual growth as complementary pillars of individual development.

To support this philosophy, the client’s agency developed a comprehensive communication suite, including a website, a book, and a series of postcards. These materials feature 100 illustrated tips aimed at promoting cultural values, sustainable socioeconomic development, environmental conservation, and the establishment of best practices.

The two illustrations provided for this project were developed based on specific messaging provided by the client’s marketing department. These visual assets translate organizational concepts into accessible imagery, contributing to the project’s goal of fostering social and environmental responsibility.





credits.

project developed by Cuca Design
ilustrations. Guilherme Howat



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