2012 Mangueira Magazine
client. GRES Mangueira
2012
The main objective was to document the parade while maintaining strict confidentiality regarding visual details. The project needed to communicate the theme and artistic direction to the public without fully revealing the costumes, floats, and allegorical cars, thus preserving the impact and surprise reserved for the official presentation.
The strategy was based on a specific art direction for both photography and layout. Instead of wide shots, the project used close-ups and abstract compositions to highlight textures, intricate craftsmanship, and the specific color palette of the theme. By focusing on details rather than the whole, the design conveyed the atmosphere and essence of the theme, keeping the final designs secret. This approach transformed the magazine into a preview that stimulated curiosity and valued the artisans' handiwork.
The final result consisted of a complete editorial project, including art direction, photography, and graphic layout. The publication successfully promoted the school's theme, providing a tactile experience for members and sponsors, while ensuring that the visual secrets of the parade remained protected until the event.